Widely open were the many eyes I’ve seen lately at the sight of a CV being handed out in paper (especially at a tech company). Even bigger the surprise when it is read and despite the initial shock it is probably a better resume than theirs. But for those who haven’t realised yet, we are at the imminent death era of paper resumes.
I have found and I will continue to find many articles on how to get a job using Social Media, full of myths and fears, advice and guidelines on how to act and who to be on your “SM life” (if that even exists) in order to get a job.
It may not be my duty to judge but since I have the freedom to do so, I will take my chance to be opinionated about these series of beliefs that keep on being posted as the way to go on this exact topic.
I can’t disagree about the fact that recruiters do take a look at potential employees’ twitter accounts, resumes on LinkedIn or streams on Facebook before hiring. But before being alarmed about it, shouldn’t we think whether we’d like to work for somebody who would reject us over a less qualified person for having a bad joke posted on twitter or a crappy vacation photo on our FB. I wouldn’t. I’d be more worried if on 2013 they were still taking in paper resumes rather than online applications. And this brings up my next point: why have a reason to fear both recruiters and employers?
I thoroughly disagree with those who are of the belief that the solution to this new age problem is to delete all your SM information when looking for or getting a new job. This will for sure smell way nastier than finding something slightly inappropriate (we are all human). Or having a second SM profile in which to (un)regularly upload boring stuff to make it look real, because who would hire the boring guy over the fun and just as qualified one? Once again, I wouldn’t. this brings me to a further point: the increasing demand on SM professionals and profiles.
What can we do for our company?
More and more, companies demand SM experts or other type of qualified professionals who are either familiar or active on SM platforms. Companies all want to be on the Internet, they all want to be talked about so this means they all want their employees to be active online and showing how much they like the brand they work for. Because happy employee = happy customer. Then what do companies (unconsciously) look for? They want their employees to become their Community Managers. Then, why judge first a potential talent for having a widely open real life posted online than an un-updated (but still valid) candidate who would print out their CV?
Regarding this, I’ve heard many times (even from real SM professionals) that you should keep your social (media) life aside from your social one. But the point really being is whether they are even different things to start with. For anybody under thirty something or who even works with a computer, this is part of real life. Many make the difference between “real life” and “SM life”, but isn’t the SM one the visible side we choose to share with others about our every day one? I believe so.
It is very difficult to tell from one another. Let’s not even speak about SM professionals, who manage both their personal profiles and their company’s. How would you feel if a SM manager was to manage a fake SM identity for themselves (to maintain that professionality along with their job), whilst managing your favourite’s clothes brands’ at the same time? Wouldn’t this SM lose all their credibility along with the brand’s? I believe so.
Then why believe that when a SM manager manages a company’s online profile he or she is being authentic whilst when it comes to a person, worker or whatever it is something we should hide or fake. Isn’t’ it cooler to be who we are? To be authentic. To be unique. To make a brand out of ourselves. To have something our rivals do not have when it comes to getting a job. To be able to demonstrate why they should choose us over the others without having to ask that uncomfortable question at a one-to-one interview (for which by the way nobody even dresses the way they usually do)?
For all these reasons, my beliefs on this topic fall more on the line of this article published on Forbes’ mentioning both the “death of the resume” and how important is our influence level on Social Media nowadays. In my opinion, the best way to present one’ self is by simply being who we are, both in person and in any kind of SM format. Because employers also hire a character, a personality and the person behind it. If we are able to make that character out of ourselves, if our personality triggers the interest of others in what we say, share, photograph or tweet, then so will the company that is looking out for talent. If still then nobody notices you are there, then you might be made out of entrepreneurship material and it will be next time when we will discuss on the to do’s when looking for another type of personal and professional success.Susana García